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Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, , guidelines and policies that marketing claim reduced, minimal, or no harm upon or the environment.
Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as . Their overuse can be referred to as greenwashing.Greenwashing Fact Sheet. 22 March 2001. Retrieved 14 November 2009. from corpwatch.org To ensure the successful meeting of Sustainable Development Goals (SDGs) companies are advised to employ environmental friendly processes in their production. Specifically, Sustainable Development Goal 12 measures 11 targets and 13 indicators "to ensure sustainable consumption and production patterns".United Nations (2017) Resolution adopted by the General Assembly on 6 July 2017, Work of the Statistical Commission pertaining to the 2030 Agenda for Sustainable Development ( A/RES/71/313)
The International Organization for Standardization has developed ISO 14020 and ISO 14024 to establish principles and procedures for environmental labels and declarations that certifiers and eco-labellers should follow. In particular, these standards relate to the avoidance of financial conflicts of interest, the use of sound scientific methods and accepted test procedures, and openness and transparency in the setting of standards.
In Europe, there are many different ways that companies are using environmentally friendly processes, eco-friendly labels, and overall changing guidelines to ensure that there is less harm being done to the environment and ecosystems while their products are being made. In Europe, for example, many companies are already using EMAS labels to show that their products are friendly.
In Canada, one label is that of the Environmental Choice Program. Created in 1988, only products approved by the program are allowed to display the label.
Overall, Mexico was one of the first countries in the world to pass a specific law on climate change. The law set an obligatory target of reducing national greenhouse-gas emissions by 30% by 2020. The country also has a National Climate Change Strategy, which is intended to guide policymaking over the next 40 years.
Oceania generates the second most e-waste, 16.1 kg, while having the third lowest recycling rate of 8.8%. Out of Oceania, only Australia has a policy in policy to manage e-waste, that being the Policy Stewardship Act published in 2011 that aimed to manage the impact of products, mainly those in reference to the disposal of products and their waste. Under the Act the National Television and Computer Recycling Scheme (NTCRS) was created, which forced manufactures and importers of electrical and electronic equipment (EEE) importing 5000 or more products or 15000 or more peripherals be liable and required to pay the NTCRS for retrieving and recycling materials from electronic products.
New Zealand does not have any law that directly manages their e-waste, instead they have voluntary product stewardship schemes such as supplier trade back and trade-in schemes and voluntary recycling drop-off points. Though this has helped it costs the provider money with labor taking up 90% of the cost of recycling. In addition, e-waste is currently not considered a priority product, which would encourage the enforcement of product stewardship. In Pacific Island Regions (PIR), e-waste management is a hard task since they lack the adequate amount of land to properly dispose of it even though they produce one of the lowest amounts of e-waste in the world due to their income and population. Due to this there are large stockpiles of waste unable to be recycled safely.
Currently, The Secretariat of the Pacific Regional Environment Programme (SPREP), an organization in charge of managing the natural resources and environment of the Pacific region, is in charge of region coordination and managing the e-waste of the Oceania region. SPREP uses Cleaner Pacific 2025 as a framework to guide the various governments in the region. They also work with PacWaste (Pacific Hazardous Waste) to identify and resolve the different issues with waste management of the islands, which largely stem from the lack of government enforcement and knowledge on the matter. They have currently proposed a mandatory product stewardship policy be put in place along with an advance recycling fee which would incentivize local and industrial recycling. They are also in the mindset that the islands should collaborate and share resources and experience to assist in the endeavor.
With the help from the NTCRS, though the situation has improved they have been vocal about the responsibilities of stakeholders in the situation and how they need to be more clearly defined. In addition to there being a differences in state and federal regulations, with only Southern Australia, Australian Capital Territory, and Victoria having banned e-waste landfill, it would be possible to make this apply the rest of the region if a federal decision was made. They have also advocated for reasonable access to collection points for waste, with there being only one collection point within a 100 km radius in some cases. It has been shown that the reason some residents do not recycle is because of their distance from a collection point. In addition, there have been few campaigns to recycle, with the company, Mobile Muster, a voluntary collection program managed by the Australian Mobile Telecommunication Association, aimed to collect phones before they went to a landfill and has been doing so since 1999. Upon further study, it was found that only 46% of the public was award of the program, which later increased to 74% in 2018, but this was after an investment of $45 million from the Australian Mobile Telecommunication Association.
The environmentally friendly trends are marketed with a different color association, using the color blue for clean air and clean water, as opposed to green in western cultures. Japanese- and Korean-built hybrid vehicles use the color blue instead of green all throughout the vehicle, and use the word "blue" indiscriminately.
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